Launched in 1937, Aphrodisia by Parfums Fabergé was a perfume with a name as evocative as its fragrance. The choice of the name “Aphrodisia” is both intriguing and deliberate. Derived from the Greek word Aphrodisios, meaning “pertaining to Aphrodite,” it directly references the ancient Greek goddess of love, beauty, and sensuality. Pronounced "af-roh-DIZ-ee-uh", the word conjures an air of mystery and allure, invoking images of romance, passion, and seduction. The name reflects the perfume’s intent: to embody an irresistible charm that could enhance a woman’s femininity and sensuality.
The launch of Aphrodisia came during the late 1930s, a period of global transition and cultural complexity. This was the tail end of the Art Deco era, marked by bold, modernist design and a celebration of glamour. It was also a time of economic recovery following the Great Depression, with an increasing focus on escapism in fashion, cinema, and beauty. Hollywood’s Golden Age was at its peak, with icons like Greta Garbo, Marlene Dietrich, and Joan Crawford influencing trends with their elegance and sophistication. Women's fashion embraced more structured silhouettes with flowing evening gowns, nipped waists, and intricate details, reflecting both refinement and a sense of drama.
The late 1930s also brought a growing liberation in how women expressed themselves. Perfume, an essential accessory of the time, was seen as a way to convey one’s personality and allure. A perfume named Aphrodisia would have resonated with women seeking a touch of daring sensuality in their everyday lives. It offered a promise of transformation—a scent that could evoke the allure of Aphrodite herself. The name would have been seen as bold and captivating, appealing to the aspirations of women who wanted to embrace their femininity with confidence and sophistication.