It was designed to entice the women ages 16-30 who identified with model Margaux Hemingway. In fact, the then 21 year old Margaux signed a million dollar contract with Faberge to be the face of Babe. The deal was said to be the largest advertising contract ever involving a female personality at that time.
In 1984, a new campaign was headed by Kathy Smith, a slender 5'9" blond who signed a contract with Faberge as its health and fitness director, she personified the company's image of Babe in their print ads. "I represent the woman on the go in business and emotionally too, a woman unafraid of adventure."
Babe was meant to evoke "the image of a beautiful woman in an exciting career, into sports, active and interested in romance and all that, too."
So what did it smell like? It is classified as a sweet spicy floral fragrance for women. The blend of 118 essences begins with a fresh aldehydic top, followed y a romantic floral heart, layered over a sensual powdery, woody base.
- Top notes: aldehydes, raspberry, bergamot, hyacinth
- Middle notes: jasmine, ylang ylang, lily of the valley, honey, rose, orris, carnation
- Base notes: oak, coriander, tree moss, sandalwood, amber, vetiver, musk and celery seed
"Faberge thinks you're fabulous. In fact, they think you're so fabulous, they've named their newest fragrance: Babe ... just for you. A fragrance no natural, so fresh and lovely"
There was even a Babe Professional Hair Care line, skin care and a cosmetics line. The cosmetics line included: lip color, automatic mascara, lip gloss, liquid lip gloss, soft creme blush, eyeshadow, liquid makeup. The skincare line included: cleansing facial soap, fabulous freshener (a toner), liquid cleanser and a dewy moisturizer.
Small premiums were given away as gifts with purchase. Among these are gold tone bracelets spelling out B-A-B-E in the center, a Babe note pad set with peach colored paper, a t-shirt with the Babe logo.
Fate of the Fragrance:
The entire Babe line was discontinued in early 1992.