Note: Please understand that this website is not affiliated with the Faberge company in any way, it is only a reference page for collectors and those who have enjoyed the Faberge fragrances.


The goal of this website is to show the present owners of the Faberge company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back your favorite perfume!


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Tuesday, July 14, 2015

Partage by Faberge c1979

Partage by Faberge: launched in 1979.  The word "Partage" is a French word meaning "Sharing".





Partage and Cavale were two high-priced women's fragrances brought in from Faberge's French subsidiary (Parfums Faberge, Inc). Both were sold in Europe before being introduced in America. They were launched in the US in fall of 1979. These perfumes were not relegated to drug stores like their previous fragrances, but were sold only in department stores like Marshall Field, Blom=omingdales and Lord & Taylor. One ounce of Partage parfum retailed for $90, a half ounce for $60 and the quarter ounce housed in a golden metal case for $30.

The launch party for Partage was held at the 21 Club in New York, the hosts were Alice and Joe Brooks. Special guest of honor was the actor Cary Grant, who was on Faberge's Board of Directors. Invited to the party of 40 or 50 invitees were Katherine Hepburn, Alexis Smith and Joan Fontaine. Grant, would later be on hand to help Brook's Lord & Taylor launch for Partage.


Fragrance Composition: 


So what does it smell like? It is classified as a bitter green floral woody chypre fragrance for women. It starts off with a spicy, green floral top, followed by a rose emphasized floral heart, resting on a sensual, woody, mossy base. Partage is redolent of gentle flowers and warm woods. A citrusy green fragrance with fruity overtones that dry down to a lingering woodsy green aura.

  • Top notes: blackcurrant buds, aldehydes, spice oils, citrus oils, green note, flower calyx note, galbanum and Italian bergamot
  • Middle notes: violet, rose, lily of the valley, orris, jasmine, lily
  • Base notes: cedar, Yugoslavian oakmoss, civet, Mysore sandalwood, vetiver, Indian patchouli, Tibetan musk, amber, vanilla

 

Bottles:


The 1/4 oz bottle that was used for the hinged, gold tone metal case stands 2-3/8" tall. The front of the bottle has gold metallic lettering and there is a glass stopper with attached plastic dauber applicator inside the bottle. The glass is clear with a pebbled texture within the sections of embossed rectangles on both bottle and stopper. 

The elegant packaging used for Partage was in tones of gold and burgundy.

Partage was available in the following products:
  • 1 oz Parfum (retailed for $90)
  • 0.5 oz (15ml) Parfum (retailed for $50)
  • 0.25 oz (8ml) Parfum in Golden Metal Case (retailed for $30)
  • 0.17 oz Eau de Toilette Mini
  • 0.5 oz Eau de Toilette Splash mini
  • 1.5 oz (45ml) Eau de Toilette Splash
  • 1.7 oz (50ml) Eau de Toilette Splash (retailed for $15)
  • 3.3 oz Eau de Toilette Splash (retailed for $27.50)
  • 6.7 oz Eau de Toilette Splash (retailed for $40)
  • 3.3 oz Eau de Toilette Non-Aerosol Spray 
  • 5.5 oz Eau de Toilette Non-Aerosol Spray 




Fate of the Fragrance:


Discontinued, date unknown. Looks to be discontinued by 1982.


In 1984, Faberge intended to come out with an upmarket, image-oriented skin care range for men under the Partage name, called Partage Skin Care. Despite its name, it had nothing to do with the female line of Partage fragrances. I believe that Faberge knew the female fragrance was a flop, but wanted to keep using the name. Faberge spent two years of extensive market research in preparation for the release of Partage Skin Care line for men. 

 Around 800 people, men and women, were interviewed and their responses had indicated that 85% of men used some toiletry or cosmetic product. According to research done by Faberge just five years earlier, it was only 50% of men. "We were interested in finding out which products were most acceptable, who bought the products and what advertising image the market was most attracted to," said Mark Bailey in 1984, who was the then-manager of men's products for Faberge. "We found that around 75% of male grooming aids are still bought by women. People had been strongly influenced by traveling overseas where men are much more aware of the way they look. They were also affected by a step up in male fashions and the influence of glossy magazine."

In searching for the most effective image for Partage, Faberge put up several advertising packages for market scrutiny. "The European modelly image, used to sell so many products these days, was rejected by our sample audience because they thought he looked 'poofy.' And the really rugged-looking guy who was out for a one night stand was found to be a real turn-off too. The market wants an image that portrays a stable, heterosexual relationship between a fairly ordinary middle class guy and girl."

The ad copies boasted: "Partage skin care range. Containing scientifically proven ingredients like Collagen and Elastin. Lightly scented. Rich and nourishing. For all the treatment and protection you need - Partage Skin Care. The best way to save face. PARTAGE FACE SAVING RANGE BY FABERGE. Face Saving After Shave." The packaging on the Partage Face Saving Moisturiser stated that it "leaves no only shine; no one will ever know you have used it, only your skin will look and feel younger."

Ultimately, the Partage Skin Care line didn't last very long. I believe it was discontinued by 1987.


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